Foodsure Consultant

Ice pops are hard to beat when it comes to fun, refreshing, and nostalgic treats. Their vibrant colors, fruity flavors, and seasonal appeal make them a hot seller in both local markets and global FMCG retail brands. As consumer preferences shift toward clean-label, innovative, and health-conscious products, ice pops recipe formulation has evolved into both a creative craft and a strategic opportunity, especially for emerging D2C brands and FMCG giants. Why Ice Pops Are More Than Just a Summer Treat? Ice pops are no longer only for kids, the sugar-heavy category they once dominated. Today’s market demands more from low-calorie, sugar-free versions to fruit-infused, vitamin-enriched, and even functional variants that cater to wellness-conscious consumers. The increasing popularity of plant-based diets and clean-label ingredients has also added a new twist to traditional ice pop recipe development. This means brands now need to focus not only on flavor but also on nutrition, shelf li...

  Makhana, also known as fox nuts or lotus seeds, is becoming increasingly popular. It has long been part of traditional Indian diets, and today it’s becoming a global superfood. India proudly leads the makhana production, contributing over 90% to the global supply, with Bihar alone producing over 80%. With the rise of health-conscious consumers, this is a better time to get into the makhana snack market with a perfect makhana recipe formulation .  But the question is, how do you create a successful and tasty product that becomes unique in a competitive market for a successful makhana snack brand development? The answer lies in the best recipe formulation for makhana snacks with experts.  Why Makhana Snacks Are Trending In The Market? Makhana is an ancient snack that’s now taking the modern food industry rapidly. Known for being low in calories, high in protein, and packed with essential nutrients, it’s the perfect snack for today’s health-focused consumers. Whether seas...

We all know water is essential, but sometimes, especially after a workout or on a sweltering day, plain water just doesn't cut it. That's where the magic of hydration drink formulation comes in. Forget sugary sports drinks filled with artificial flavors. Let's dive into creating personalized hydration concoctions that truly replenish your body. Why DIY Hydration? Think of your body as a finely tuned machine. When you sweat, you don't just lose water; you lose vital electrolytes. These minerals, like sodium, potassium, and magnesium, are crucial for everything from muscle function to nerve signaling. Commercially available drinks often miss the mark, either overloading on sugar or lacking the right electrolyte balance for your specific needs. That's why crafting your own is a game-changer. The Essential Ingredients: Your Hydration Toolkit Before we start mixing, let's gather the essentials: Water: The base of any hydration drink. Filtered water is ideal. Sodi...

In today’s competitive market, launching a beverage brand requires more than just a great idea. The process of formulation, production, and packaging can be complex and time-consuming. That’s where an OEM (Original Equipment Manufacturer) beverage manufacturer comes in. Partnering with an OEM beverage manufacturer allows businesses to develop high-quality beverages without the hassle of setting up their own production facility. Whether you're looking to create energy drinks, juices, flavored water, or health beverages, an OEM manufacturer provides the expertise and resources needed to bring your product to life. What is an OEM Beverage Manufacturer? An OEM beverage manufacturer is a company that produces drinks for other brands under a private label. They handle the entire manufacturing process, including formulation, sourcing ingredients, production, quality control, and packaging. This allows businesses to focus on marketing and distribution while ensuring that their products m...

 In today’s dynamic food industry, innovation is key to staying ahead of consumer trends and market demands. New Food Product Development (NPD) is a meticulous process that involves creativity, market research, regulatory compliance, and technical expertise. Foodsure, a leading food consultancy firm, specializes in end-to-end product development, ensuring your ideas transform into successful, market-ready food products. What is New Food Product Development? New Food Product Development (NPD) is the structured process of creating, testing, refining, and launching new food and beverage products. It requires a comprehensive understanding of consumer preferences, ingredient functionality, food safety regulations, and production feasibility. Key Stages of Food Product Development 1. Market Research & Trend Analysis Before launching a product, understanding consumer demands, competitor products, and market gaps is essential. Foodsure conducts in-depth market analysis to ensure your ...